My name is Zelda, and I am a 22-year-old Master’s student at London College of Communication. Over time, I have developed a strong sensitivity to motion and visual design, alongside a deep appreciation for how images, rhythm, and movement shape the way we experience stories. What began as a curiosity has grown into a practice rooted in observation, experimentation, and visual storytelling.
I work at the intersection of visuals and narratives, where concept and form constantly inform one another. I am interested in how design can guide attention, evoke emotion, and communicate complex ideas through clarity and atmosphere. My approach is exploratory and research-driven: I enjoy testing new tools, learning unfamiliar mediums, and allowing the process of making to shape the direction of my work.
This blog is a space where I document that ongoing journey, my experiments, reflections, and the questions that emerge along the way. It reflects both my creative development and my growing understanding of design as a way of thinking, not just producing. Through motion, image, and narrative, I am continuously exploring how visual language can become a powerful tool for creative problem-solving and meaningful communication.