Category: Uncategorised

  • Change Please Social Media Campaign

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    Change Please is a charity tackling homelessness by employing and upskilling the disadvantaged in their chain of cafes around London. The brand is communicated as a socially impactful enterprise, catering to customers who care for social responsibility, making them stand out against competition in an oversaturated London market. Change Please’s social media presence is infographic heavy,…

  • Slay Magazine

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    Slay Magazine is a speculative editorial project that reimagines the aesthetics of early 2000s Italian teen gossip magazines through the lens of contemporary critical theory. Centered on the fictional trend of “Succubus Chic,” the magazine blends Y2K tabloid visual language with subversive femininity, exploring themes of performative identity, hypersexuality, and media spectacle.  Drawing inspiration from…

  • Vino & Revamp

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    Vino & Revamp was a live event and upcycling workshop focused on sustainable fashion and community engagement. Set in a casual, wine-fueled environment, the project invited participants to bring old garments and transform them using simple, creative techniques, patchwork, painting, cutting, and reconstructing. I co-led the concept development, visual identity, and event promotion, designing flyers,…

  • The Black Dog

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    The Black Dog is a short film exploring the metaphor of depression as a silent companion, drawing from personal experience and emotional bond between humans and dogs. Set between the urban intensity of London and the stillness of rural Italy, the film uses symbolic costuming, long-exposure photography, and immersive sound design to depict a journey…

  • Algorithms, Racial Capitalism, and My TikTok ForYou Page

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    What My FYP Reveals About Me: Algorithmic Inference and the Politics of Personalisation. I spent 15 minutes scrolling TikTok’s ForYou page, documenting the first three videos substantial enough to analyse. TikTok’s interface feels spontaneous, but the underlying selection is neither random nor neutral. Here’s what I encountered: Video 1: A cute dog video featuring a rescued…

  • Subjectivity and the Platform Economy

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    Optimise Yourself: How Media Nudges Train Us To Be Better Workers, Consumers, and Selves Over 24 hours, I tracked every moment in which my media environment subtly encouraged me to improve something about myself, my productivity, my appearance, my habits, my future employability. Once you start noticing these signals, it’s impossible to unsee how pervasively…

  • Markets, the State, and the Italian Media System

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    Italy’s Media Landscape: A Hybrid Between Market Logic and Political Power Italy’s media system is notoriously hybrid: neither purely market-driven nor state-controlled, but shaped by a long-standing intertwining of politics, private capital, and public broadcasting mandates. Understanding this requires stepping outside textbook models of capitalism to acknowledge how cultural, political, and historical forces configure media…

  • From the Culture Industry to the Platform Economy

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    If Adorno and Horkheimer Logged Into TikTok: A 2025 Reading of the Culture Industry When Adorno and Horkheimer critiqued the “culture industry” in the 1940s, the media landscape was industrial, centralised, and broadcast-based. The audience’s role was mostly passive: consumers of standardised entertainment engineered to maintain social order. Fast forward to the platform economy. Superficially,…

  • Paying for the “Free” Media We Already Fund

    At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already pay for all of it. I just pay with data, attention, and behavioural surplus, not with money at the point of consumption.

    So what happens if we flip the model? Imagine a world in which every piece of media demanded a direct financial transaction.

    What Happens When “Free” Media Isn’t Free Anymore? A Thought Experiment in Value, Attention, and Fairness At first glance, the media I consume daily feels free: TikTok scrolls, YouTube rabbit holes, Spotify playlists, news articles, endless memes. But the reality, obvious to anyone who works in or adjacent to digital economies, is that I already…